Sticker Labels and Trends in Label Use

In short: The leading trends in sticker labels are personalisation, custom-shaped cutting, gloss and matt finishes and security labels for e-commerce packaging. Used well, a sticker is a low-cost, powerful brand reminder.

What is a sticker label?

Stickers are labels with an adhesive back, produced in many sizes, shapes and designs. Easy to use and eye-catching, they are chosen by everyone from small businesses to large brands. See our sticker labels page for options.

Leading trends

• Personalisation: logos and messages shown with product-specific designs.
• Eye-catching surfaces: gloss and matt options, vivid colours.
• Easy application: quick use on packs and products.
• Security labels: pack security for e-commerce shipments.

Why labels matter in e-commerce

For e-commerce shipments the label helps protect product reliability and hygiene standards. Consumers’ growing attention to pack security has made seal and security labels widespread.

Stickers in brand promotion

Stickers with a logo or slogan keep the brand in mind when they find a place in people’s daily lives. They are a low-cost, effective promotional tool for campaigns and giveaways.